The Moseley School of Art Association



John Sermon

Attended Moseley School of Art 1945-48


Education Moseley School of Art and Design, Birmingham College of Art and Design,  (departments of architecture and industrial design) 

Professional and academic qualifications National Diploma in Design, (special level) Fellow of the Chartered Society of Designers, Fellow of the Royal Society of Arts  

Organisations I have worked for Ansells Brewery, Birmingham, architects department, Wilmot Breeden, Birmingham, E Gomme Limited, High Wycombe (G Plan furniture), Rapier Design Associates, Holborn, London, Milton Keynes Development Corporation (Head of City Image Design Group), British Tourist Authority + English Tourist Board (Head of Design) 

Major design projects 

    • Corporate Identity for Carpets International.
    • Corporate identity for George Kent, Luton.
    • Corporate Identity for Plessey Decca Radar systems, for pleasure boats.
    • Garden watering equipment for Hozelock, Aylesbury
    • Packaging for Ginchywigs.
    • Public house interiors and exteriors for Ind Coope and Watneys.
    • Exhibition design for Decca Radar, Plessey, Hozelock and Data Dynamics Furniture/department store in Birmingham.
    • Interiors for Richard Shops.
    • Tourist Information Centres for the British Tourist Authority and English Tourist Board.
    • Street furniture, super graphics and sign posting at Milton Keynes.
    • Corporate graphics and heraldry for the Royal Philharmonic Orchestra.
    • Corporate Design for the British Tourist Authority and English Tourist Board.
    • Interior of Oxford Conference Centre.
    • Retail design for J + A Ferguson Glasgow.
    • T V set design for ‘World of Sport’ programme.
    • A pilgrim's village at Tiberius Israel Range of modular furniture for the Health Department.
    • Light weight welder + cutter  for British Oxygen Company.
    • Interiors for the University of Southampton.
    • Corporate design programme for Leicester City Council.
    • Corporate design programme + design policy for Winslow Press, Bicester Oxfordshire.
    • Office interiors for the Store Development Group.

Whilst I was working at Milton Keynes I was responsible for a wide range of activities concerned with the the creation of a new city on a green field site, consisting of;

  • Housing for both sale and rent
  • Urban design
  • An integrated range of street furniture for both urban and rural situationsInternal and external graphics and signing
  • Architectural graphics
  • Shopping centres and community centres
  • A Youth Club
  • Play areas and adventure playgrounds
  • Interior design and graphic design generally  

Membership of professional bodies and other qualifications  Fellow of the Chartered Society of Designers  (Vice President 1985–1989. Hon Secretary  1998 – 2001,  Vice President since 2001 and member of the National Executive)Vice President of Oxford Publicity Club. National Vice Chairman of the Design + Industries Association 1971–1973. Diploma in Marketing. Member of the Society of Genealogists.

Associated involvement 

  • Part time lecturer in Professional Practice at High Wycombe College of Design
  • Visiting lecturer at Liverpool College of Design,  and Manchester College of Design
  • Founder and past chairman of the South of England region of the Chartered Society of Designers
  • Part time lecturer at North Oxfordshire College of Design
  • Speaker at Conferences in Rome, Lisbon, Paris and Dubrovnik on Design matters
  • Past member of the Design Council’s Board for the Annual Poster Award exhibition.





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The Moseley School of Art Association is an association formed to:

- promote and maintain, through exhibitions, reunions and other means personal contact between all former pupils and staff members of the Moseley Secondary School of Art, Moseley Road, Birmingham 12 England

- promote the restoration and continued maintenance of the Moseley School of Art building, and

- to promote the activities of members who are active in any of the fields of art and the crafts, by means of publicity, sponsorship and procurement of artist materials at discount rates


© Graeme Llewellyn Collins 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010

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The Moseley School of Art Association 2003














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